# Agung Nugroho

> Product, growth and lifecycle leader based in New York. Ten years of channel strategy, CRM, pricing and AI personalization for 100M+ customers in Indonesian telecom and e-commerce. MS in Technology Management, Columbia University (GPA 4.00 / 4.00). Open to product management, growth and lifecycle roles in New York from January 2027.

## Facts
- Name: Agung Nugroho (he/him). Based in New York, NY. From Bondowoso, Indonesia.
- Education: MS Technology Management, Columbia University (Dec 2026, GPA 4.00 / 4.00, full merit scholarship from the Government of Indonesia). BS Computer Science, Information Systems, University of Indonesia.
- Current: Graduate Assistant Intern, Columbia University School of Professional Studies (2026 to now).
- Indosat Ooredoo Hutchison (2022 to 2025), Assistant Vice President, Customer Value Management: generated about $119M a month, roughly half of data revenue across two brands, for 100M+ subscribers; took IM3 Hot Promo into 12 bank and e-commerce partner apps including Shopee, Tokopedia, Blibli, Livin' by Mandiri, myBCA, BRImo and Mitra Bukalapak (Shopee alone about $125K a day); turned WhatsApp into a revenue channel for the first time (about $9K a day); scaled next-best-offer targeting on the Tech Mahindra billing platform with RFM propensity and churn scoring; promoted twice in three years.
- Blibli.com (2022), Product & Customer Growth Manager: lifted CRM campaign conversion 40%.
- Smartfren Telecom (2019 to 2022), Senior Manager, Customer Lifecycle: improved engagement and retention 70%; delivered 10M+ free internet packages during COVID-19 with the Government of Indonesia.
- Hutchison 3 Indonesia (2018 to 2019), Product Owner, BIMA+: 10M+ downloads, $420K+ a month.
- Grab / GrabKios (2017 to 2018), Product Marketing & Customer Lifecycle: 30% monthly GMV growth, 100K+ merchants in 500+ cities.
- Earlier: Traveloka (marketing technology, 6 markets) and PwC (risk assurance).
- Built: BetterBarter (live campus marketplace, shipped in 5 weeks with Claude Code), AHA (AI engagement copilot for live classes), mindwatch.ai (Top 10, Greater Good Challenge 2025).
- Skills: lifecycle and CRM, pricing, experimentation (A/B and holdout), AI personalization, channel strategy, SQL, Power BI, Tableau, MoEngage, CleverTap, Claude Code.

## Links
- Website: https://agungoo.com
- Case studies:
  - WhatsApp as a revenue channel at Indosat: https://agungoo.com/work/whatsapp
  - IM3 Hot Promo inside 12 bank and e-commerce partner apps at Indosat: https://agungoo.com/work/partner-apps
  - How he ran A/B tests and holdouts (method): https://agungoo.com/work/experimentation
  - Turning data into same-day executive decisions (method): https://agungoo.com/work/data-to-decisions
  - 10M+ free internet packages during COVID-19 at Smartfren: https://agungoo.com/work/covid-connectivity
  - Next-purchase cashback, mySmartfren app MAU +70%: https://agungoo.com/work/next-purchase-cashback
  - GrabKios agent network, 100K+ agents: https://agungoo.com/work/grabkios
  - BetterBarter, live marketplace in five weeks with Claude Code: https://agungoo.com/work/betterbarter
- Notes (essays): https://agungoo.com/notes
- Resume (PDF): https://agungoo.com/Agung_Nugroho_Resume.pdf
- LinkedIn: https://www.linkedin.com/in/mohagungnugroho
- GitHub: https://github.com/mn3265-commits
- Contact: agung.nugroho@columbia.edu