Resume

Open to PM, growth & lifecycle roles · NYC · Jan 2027

AGUNG NUGROHO · PRODUCT · GROWTH · NEW YORK

I've spent ten years in growth, lifecycle and pricing at Indonesian telecom and e-commerce companies, working with 100M+ customers. Now I'm doing an MS in Technology Management at Columbia (GPA 4.00 / 4.00).

Resume LinkedIn GitHub
Experience

Where I've worked

ColumbiaGraduate Assistant InternIndosatAVP, CVMBlibliCustomer GrowthSmartfrenSr. Manager, CLM
10 yrstelecom, e-commerce,
super apps, consulting
TriProduct OwnerGrabProduct MarketingTravelokaMarTechPwCRisk Assurance

Where the $100M+ a month came from

At Indosat I chose the offers our 100M+ customers saw in every channel where they could buy, and I was responsible for that revenue.

myIM3 appIndosat's super app
SMS & USSDtext and *123# menus
WhatsAppnew channel, ~$9K a day
Partner appsShopee alone ~$125K a day
Retail shops~1M phone-credit sellers
Paid social~$125K a month ad budget
Indosat · Customer Value Management · 2022–2025
Monthly revenue generated$100M+About half of Indosat's mobile data revenue, from all six channels.
2brands, IM3 and Tri
100M+subscribers
2×promoted in 3 years
5/5top rating, one per division

Lifecycle & CRM

Offers for each stage: new users, loyal users, people about to leave, and people who already left.

Test before scaling

Every campaign had a control group. We only scaled what paid back.

Builds with AI

Tested ChatGPT-written copy at Indosat. Now I build my own products with Claude Code.

$100M+monthly revenue at Indosat
100M+subscribers across two brands
+70%app users at Smartfren
10M+free COVID internet packages delivered
MoEngageCleverTapAppsFlyerSQLPower BITableauMailchimpGoogle AnalyticsFigmaPostmanZendeskClaude Code
RFM scoringHoldout testsA/B testingPricing & bundlingNext-best offerChurn preventionReactivationARPU upliftWhatsApp commerceUSSDPartner integrationsPRDs
Work & case studies

Work

My roles, with case studies for the biggest projects.

  1. 2026–now

    Graduate Assistant Intern, Pre-College Programs

    Columbia University · School of Professional Studies

    • Run CRM for 4,000+ families: five Mailchimp campaigns a week, every reply within 12 hours.
    • Cut timesheet reconciliation time 50% for 100+ staff by automating it.
    • Reconciled the summer's program card spend with an AI-built dashboard, every cost mapped to budget.
    Case studyAI spend dashboard AI knowledge bank
  2. 2022–2025

    Assistant Vice President, Customer Value Management

    Indosat Ooredoo Hutchison · IDX: ISAT · 2nd-largest operator · 28% market share

    • Generated $100M+ a month, about half of Indosat's mobile data revenue, across 2 brands and 100M+ subscribers.
    • Launched IM3 Hot Promo inside 12 partner apps, from Shopee and Tokopedia to myBCA and BRImo. Shopee alone hit ~$125K a day.
    • Turned WhatsApp into a sales channel for the first time: ~$9K a day from an AI chatbot and personal offers.
    • Scaled next-best-offer targeting to 100M+ subscribers on the Tech Mahindra billing platform, with RFM and churn scores built with data science.
    • Put every campaign through a 10% control group before scaling, and stopped every launch that missed payback. Ran some tests with McKinsey.
    • Promoted twice in three years. Rated 5/5 in 2023, an award given to one person per division.
    Case studyWhatsApp as a sales channel Hot Promo in partner apps How I ran A/B tests Helping leaders decide fast
  3. 2022

    Product & Customer Growth Manager

    Blibli.com · IDX: BELI · 30M+ monthly visits

    • Lifted CRM campaign conversion 40% with A/B tests built from user research.
    • Rebuilt onboarding journeys for 5,000+ new users per campaign.
  4. 2019–2022

    Senior Manager, Customer Lifecycle

    Smartfren Telecom · IDX: FREN · 34M+ subscribers

    • Grew mySmartfren app MAU 70% as product owner, with a next-purchase cashback pushed across 8 channels.
    • Led a Deep Packet Inspection rollout that segmented 30M+ subscribers by real usage.
    • Delivered 10M+ free internet packages nationwide during COVID-19, working with the Government of Indonesia.
    • Named top performer in the division and the youngest Senior Manager in the company.
    Case studyFree internet during COVID-19 Cashback that brought users back
  5. 2018–2019

    Product Owner, BIMA+

    Hutchison 3 Indonesia · CK Hutchison Group · Tri

    • Grew the BIMA+ app to 10M+ downloads and $420K+ a month, owning roadmap, backlog and launches.
  6. 2017–2018

    Product Marketing & Customer Lifecycle

    Grab (GrabKios) · NASDAQ: GRAB

    • Grew monthly GMV 30% and drove 80%+ of company revenue. Reported to the COO.
    • Scaled the agent network to 100K+ shops in 500+ cities, bringing people without bank accounts online.
    Case studyGrowing GrabKios agents
  7. 2016–2017

    Marketing Technology Analyst

    Traveloka · SE Asia's leading online travel platform

    • Delivered marketing campaigns across 6 markets, owning campaign QA, audience segmentation and performance analytics.
  8. 2015–2016

    Risk Assurance Associate

    PwC · Big Four · Professional services

    • Delivered control recommendations to senior stakeholders across 6+ industries, testing SAP and Oracle controls for banking clients.
Built

Side projects

Products I built or led, most of them with Claude Code.

01

BetterBarter

Co-founder, tech & product · Campus marketplace · Columbia Climate School competition

Built and launched in 5 weeks with Claude Code (108 commits). Security review done before launch.

Case study
02

AHA

Product lead · AI engagement copilot · Columbia

Tells a teacher when students in large online classes seem lost. Runs on the device and stores no video.

03

mindwatch.ai

Co-founder & CMO · Top 10 · Greater Good Challenge 2025

AI to spot early signs of student mental health issues. I led positioning and launch.

04

BUILDNOTBOUGHT

Solo build · Fitness app

Mobile-first training log with target weights, rest timer and a live body map.

05

Asli

Solo build · Supply chain

Traceability for Indonesian commodity exports, one QR code per kilo.

About

I want my work to help as many people as possible.

I'm from Bondowoso, East Java. I started coding at fifteen at a vocational school in Malang, then studied Computer Science at the University of Indonesia in Jakarta. After that I spent ten years in telecom and e-commerce, including work that reached people without bank accounts at GrabKios, a million small retailers at Indosat, and families who needed internet during COVID.

I've always wanted my work to be useful to a community and to a lot of people, not just the company. That's what I'm looking for in my next team.

I'm now in New York on a full scholarship at Columbia, building products with AI on the side.

  1. BondowosoEast Java · where it started
  2. MalangVocational school · software programming
  3. JakartaUniversity of Indonesia · 10 years in industry
  4. New YorkColumbia · 2025 to now
4.00 / 4.00GPA, MS Technology Management, Columbia
Full rideMerit scholarship
Grand PrizeWorld Bank Sanitation Apps Challenge
Top 10Greater Good Challenge 2025, mindwatch.ai
Rector's AwardOutstanding Student, University of Indonesia, 2012
EN · IDEnglish fluent, Bahasa Indonesia native
16,286 kmfrom Bondowoso, East Java to New York, as the crow flies
BondowosoMalangJakartaNew YorkTokyoSeoulHong KongBangkokKuala LumpurSingaporeAbu DhabiCaliforniaNevadaUtahArizonaMarylandNew JerseyLimaCuscoBondowosoMalangJakartaNew York
Off the clock

Outside work

Agung on the sled push at HYROX
HYROX · sled push

HYROX

I raced HYROX New York: eight 1 km runs with workouts in between, including a 335 lb sled push and 100 wall balls. My legs cramped in the last 2 km, but I finished in 2:15.

cramped · last 2 km123456782:15
  1. 01SkiErg1,000 m
  2. 02Sled push335 lb · 50 m
  3. 03Sled pull227 lb · 50 m
  4. 04Burpee broad jumps80 m
  5. 05Row1,000 m
  6. 06Farmers carry2 × 53 lb · 200 m
  7. 07Sandbag lunges44 lb · 100 m
  8. 08Wall balls100 reps · 13 lb
Agung in a tuxedo on the Hudson, Lower Manhattan behind
New York
Agung looking up inside Antelope Canyon
Antelope Canyon, Arizona
Seven Magic Mountains in the Nevada desert
Seven Magic Mountains, Nevada
Agung in a green jacket at Zion National Park
Zion, Utah

What I'm listening to

My top artists on Spotify right now.

Charli xcxOlivia DeanSlayyyterLykke LiKATSEYE

I love traveling, concerts and festivals.

Charli XCX, liveJapanSouth KoreaHong KongThailandMalaysiaSingaporeAbu DhabiPeruCaliforniaNevadaUtahArizonaMarylandNew Jersey
FAQ

Quick answers

Who is Agung Nugroho?

Agung Nugroho works in product, growth and lifecycle, and lives in New York. He spent ten years at Indosat Ooredoo Hutchison, Smartfren, Blibli and Grab in Indonesia, working on offers, pricing and CRM for 100M+ customers. He is finishing an MS in Technology Management at Columbia University (GPA 4.00 / 4.00).

What results has he delivered?

At Indosat he was responsible for $100M+ a month in revenue, about half of mobile data revenue. He also brought IM3 offers into 12 bank and e-commerce apps and made WhatsApp a sales channel. At Smartfren the app's monthly active users grew 70%. At Blibli CRM conversion went up 40%. At Grab monthly GMV grew 30%.

How does he use AI?

He defined next-best-offer and churn scoring with data science, owned an AI chatbot on WhatsApp, A/B tested ChatGPT-written offer copy by customer segment, and ships his own products with Claude Code, including BetterBarter, a live campus marketplace built in five weeks.

What roles is he open to, and when?

Product management, growth and lifecycle roles in New York, starting January 2027.

How can I contact him?

Email agung.nugroho@columbia.edu or connect on LinkedIn at linkedin.com/in/mohagungnugroho. His resume is downloadable at agungoo.com.

Open to product management, growth and lifecycle roles from January 2027.

Resume LinkedIn GitHub

agung.nugroho@columbia.edu · me@agungoo.com